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Product:  LISTSERV® Maestro
Company:  L-Soft International, Inc.
Type:  Software
Description:  LISTSERV Maestro is an advanced software product for managing and tracking opt-in e-mail campaigns. It is invaluable for any organization that relies on e-mail for its marketing and customer relations efforts. By being able to track and analyze recipient responses, organizations can gain valuable insight into customer interests and the effectiveness of campaigns. These measurable results can be used to better tailor your communication platform, which can improve customer relations and increase customer acquisition and retention rates.

The powerful, yet easy-to-use web interface guides campaign administrators through every step of the campaign development process. These easy steps include creating the e-mail message, selecting a targeted list of recipients, testing and scheduling the delivery of the message and tracking the responses.

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Related   Products:  Email Software | Internet Mailing Lists | Opt-In/Opt-Out Marketing

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