RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
EGUIDE:
It takes time, money and labour to modernize applications and workflows to use cloud environments. IBM brings a new dimension to cloud adoption with highly integrated solution stacks that can provide a range of typical workflows for business users. In this e-guide, learn how IBM Cloud Paks can help ease some challenges of application modernization.
EGUIDE:
In this e-guide we look at why application security is more important than ever due to traditional software and cloud-based, web and mobile applications playing an increasingly important role in business.
EZINE:
In this handbook, focused on enterprise resource planning in the Asia-Pacific region, Computer Weekly looks at what's behind this renewed priority and why firms want cheaper software maintenance and the benefits of best-of-breed cloud apps.
EZINE:
In this week's Computer Weekly, VMware users are facing licence fee increases after the acquisition by Broadcom, with education bodies worst hit – we talk to unhappy customers. Read the issue now.
EBOOK:
Software empowers business strategy. In this e-guide we explore how to deliver new software-powered functionality for continuous business improvement.
WHITE PAPER:
Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
EZINE:
In this week's Computer Weekly, we examine the mingling of virtual and physical worlds and find positive applications and worrisome implications from augmented reality. We find out how to run a virtual hackathon during the pandemic – pizza still included. And we look at how to improve performance of your private cloud. Read the issue now.
EGUIDE:
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
EZINE:
In this week's Computer Weekly, two years after the Kalifa report laid out a roadmap for continued fintech sector growth, UK entrepreneurs and startups are worried about the lack of progress. We look at the top tech trends in retail and find out which companies are leading the way. And we examine six ways to slash IT emissions. Read the issue now.
