EZINE:
In this week's Computer Weekly, we talk to retailer Sainsbury's about its data science strategy and how it helps the firm better understand customers. We take a detailed look at the evolution of the business intelligence market. And we find out how simulated disaster management can tackle the security skills gap. Read the issue now.
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER:
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
WHITE PAPER:
This resource introduces a portfolio of cloud-based strategies that allow organizations of all shapes and sizes to benefit from advanced analytics – without the need for infrastructural changes, expensive software, or analytics expertise.
EGUIDE:
This expert Q & A session explores the challenges retailers face as they increase data collection to combat fraudulent returns and policy abuse in today’s struggling economy. Find strategic advice on how retailers can cut down on fraud and determine the necessary tools and processes that must be in place to protect customer identities.
WHITE PAPER:
Read this article for an examination of three considerations for social media: social media driving revenue, customer experience and tracking and using social media measurement tools.
EZINE:
In this week’s Computer Weekly, we look at the IT challenges facing retailers, as consumers turn increasingly to web and mobile shopping channels. Oracle president Mark Hurd talks about how the supplier intends to simplify IT infrastructures. And new government CIO Andy Nelson discusses how he plans to transform Whitehall IT. Read the issue now.
WHITE PAPER:
This resource examines the data-oriented trends affecting consumer industries and retailers, and evaluates next-generation analytics strategies that are driving success.
