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In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
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In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
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Automating single-mainframe environments often requires time-consuming and cumbersome script-writing. This resource describes a strategy designed to quickly and easily replace manual methods of mainframe automation.
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In this white paper, get an overview of mobile systems, or "systems of interaction", including the business and technological challenges, as well as how these systems impact the application lifecycle.
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This resource describes the lessons that real-world organizations have learned from their journey to the cloud, and explores how the cloud can cure common business pain points.
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This resource introduces an enterprise mobile field service strategy that gives you the power to receive and process work orders in the field, allowing you to be more responsive to customer needs and drive success.
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In this white paper, learn about a cloud provisioning technology with a workflow-enabled framework, allowing you to create, provision, and orchestrate virtual "bundles" of on-premise and cloud capabilities that make up a new product, service, or application.
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The primary mode of growth for most technology provider businesses is by good, old word of mouth. Yet, many businesses have not established an official referral program to capture as many referrals as possible. Check out this guide to find the proven best strategies for creating the perfect referral program for your business.
